Howdy!
I’m Victor Strindemark, a creative lead based in Stockholm, currently heading design at Sambla Group—a fintech company specializing in personal financing. I’m fortunate to work alongside my incredibly talented team of product designers, researchers, brand designers, and CRO specialists.

With 8 years of experience in creative work, my background spans branding, packaging design, product design, strategy, and web development. I’ve worked across in-house roles, agencies, freelance projects, consulting gigs, and even spent some time teaching.

I’m passionate about helping companies with low design maturity realize the value of customer-centricity and strong branding. At the same time, I’m dedicated to optimizing processes, fostering collaboration, and building creative teams that deliver exceptional results.